What are some positioning strategies that a Marketing Manager can utilize in their pursuit of a strategic advantage?
Answers
To implement these positioning strategies, a Marketing Manager should conduct market research, define the target audience, and develop clear marketing messages that highlight the product's unique value proposition.
1. Price-based positioning: A Marketing Manager may choose to position their product as either a cost-effective or premium offering based on the price. This strategy targets customers who are price-sensitive or those seeking luxury.
2. Quality-based positioning: This strategy emphasizes the superior quality of a product, attracting customers who prioritize quality over other factors. A Marketing Manager would ensure high standards and showcase the product's unique features.
3. Benefit-based positioning: Here, a Marketing Manager focuses on the key benefits and solutions their product provides to customers. This strategy can target specific customer pain points and demonstrate the product's value.
4. Target market positioning: A Marketing Manager may position their product towards a specific market segment or demographic, tailoring their messaging and promotions to resonate with the target audience.
5. Competitor-based positioning: This strategy involves positioning the product in relation to competitors, highlighting the unique selling points that differentiate it. A Marketing Manager would conduct competitor analysis and emphasize the product's advantages.
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Related Questions
Which job in the Finance career is ideal for a person just out of high school and seeking on-the-job training?
Bank Teller
Actuary
Personal Finance Advisor
Business Finance Advisor
Answers
Answer:
Bank teller
Explanation:
I took the test. Also, you only need a high school diploma for bank teller, and you need a bachelors degree for all of the others!
The job in the Finance career is ideal for a person just out of high school and seeking on-the-job training is bank teller. The correct option is (A).
What do you mean by the Bank teller?An employee of a bank whose duties include handling customer cash and negotiable instruments is known as a bank teller. This employee may also go by the titles of cashier or customer service agent.
They are more likely to identify and halt fraudulent transactions because they are front-line employees, preventing losses for a bank (counterfeit currency and cheques, identity theft, confidence tricks, etc.).
Tellers must also be outgoing and engage with the public in order to inform them about their accounts and other banking services.
Therefore, the job in the Finance career is ideal for a person just out of high school and seeking on-the-job training is bank teller.
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how has the right to education addressed to differently able persons?How far is it appropriate to keep such provision with view of justice?Present your logics.
Answers
Answer:
,
Explanation:
i think this is answer right
Please!!!!!!!!!!!!!!!!!!!!please!!!!!!!!!!!!!!!!!
What is Marketing and why is it important in a global economy? How do you interact with and are
affected by marketing daily?
Answers
Answer:
Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth the effort.
What are the two factors used to calculate productivity?
A. Goods produced and number of customers
B. Resources invested and goods lost
C. Goods produced and employees hired
D. Goods produced and resources invested
Answers
Goods produced and resources invested re the two factors used to calculate productivity.
How productivity is measured?Productivity is measured from different factors in the organization like the profit generate from the sales, number of customer increases, the amount of money invested in the company, the goods that are consumed of sell within span of time and others.
Thus, option D is correct.
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Answer:
Goods produced and resources invested
Explanation:
What types of planning can be done to improve a nation’s economy?
A nation can undergo ____ planning or ___ planning in order to improve its economy.
Answers
Answer:
A nation can undergo long-term planning or constructive planning in order to improve its economy. Long-term planning involves setting goals and implementing policies that will have an impact over a period of several years. This type of planning may involve investments in education, infrastructure, and research and development, among other areas. Constructive planning involves implementing policies that encourage economic growth and development, such as reducing barriers to trade, promoting entrepreneurship and innovation, and investing in key industries. These types of planning can help a nation to create jobs, increase productivity, and improve living standards for its citizens. THANK YOUA company's holding cost is 14% per year. Its annual inventory turns are 8. The company buys an itemfor $43.(Round your answer to 2 decimal places.) What is the average cost (in Ss) to hold each unit of this item ininventory?
Answers
The average cost to hold each unit of inventory can be calculated using the following formula: Average inventory holding cost = (Holding cost rate * Cost of one unit of inventory) / Annual inventory turns. Average cost to hold each unit of inventory is $0.75.
Where, Holding cost rate = 14% per year, Cost of one unit of inventory = $43, Annual inventory turns = 8. Substituting the values in the formula, we get: Average inventory holding cost = (0.14 * 43) / 8 = 0.75
Therefore, the average cost to hold each unit of inventory is $0.75. This means that for every unit of inventory held by the company, it costs them an average of $0.75 per year to hold onto it. This cost includes factors such as storage, insurance, and obsolescence.
By calculating this cost, the company can make informed decisions about how much inventory to hold at any given time to minimize holding costs while ensuring that they have enough inventory on hand to meet customer demand.
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State any two merits of this form of public sector Enterprises.
Answers
Answer:
Obama had 7 candidates for the first time in a few weeks to get back to the police to get back to their head
A hair stylist currently cuts and colors hair for 50 clients per week and earns a profit. He is considering expanding his operation in order to serve more clients. Should he expand
Answers
The decision to expand depends on the marginal cost of serving more clients and the marginal revenue he will earn from serving more clients.
What is marginal cost and marginal revenue?Marginal revenue is the change in total revenue when output is increased by one unit. Marginal cost is the change in total cost when consumption is increased by one unit.
Economic theory suggests that output should be increased if the marginal revenue exceeds the marginal cost. If marginal cost is greater than marginal revenue, the business should not be expanded. Profit is maximised when marginal revenue is equal to marginal cost.
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Which is most often a cause for a change in career or lifestyle? A) adjustments in vacation B) adjustments in life roles C) career satisfaction D) lifestyle satisfaction
Answers
Answer:
B adjustments in life roles
Explanation:
because if you have to adjust your life role or comfort zone to do something totally different it would mess up your timing and how you would do things
Adjustments in life roles are most often a cause for a change in career or lifestyle. Thus, option B is correct.
What is life role?A life role is something that a person plays in his lifetime. here are eight life roles that a person follows. Those eight are:
Child, Student, Leisure, Citizen, Worker, Parent, Spouse, HomemakerIf a person needs to fit in any of these eight careers or wants to move from one lifestyle to another, then they make too many changes in their lifestyle or even make a change in their career.
For example, if Tanya was a working woman and decides to get married, then that means that she will also be a spouse and a part of homemaker, and a worker too. Then she does need to make some changes to fit all of these new adjustments and changes in her life. Therefore, option B is the correct option. Therefore, option B is the correct option.
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The law of diminishing returns states that, ceteris paribus, the
Answers
The law of diminishing returns states that, ceteris paribus, the rate of profit from an investment will continue to diminish as more capital ins invested into that product.
What is Ceteris Paribus?Ceteris Paribus is a Latin phrase often quoted in economics that means "all things being equal". It is used to connote the fact that in the consideration of a law, sometimes it is assumed that all other factors are given or at play.
It is to be noted that the Law of Diminishing Returns is also applicable to Labor, Utility and Marginal Returns.
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developing water quality management policies for the chitgar urban lake: application of fuzzy social choice and evidential reasoning methods
Answers
"Developing water quality management policies for the Chitgar Urban Lake: Application of fuzzy social choice and evidential reasoning methods" utilizes fuzzy social choice theory and evidential reasoning to establish effective policies for managing water quality in the lake. This research integrates stakeholder perspectives and addresses uncertainties to develop robust strategies for improving water quality. The study contributes to the field of water quality management by offering a comprehensive framework for decision-making in environmental management.
This integrated approach provides a valuable framework for developing sustainable water quality management policies specific to the Chitgar Urban Lake. The research findings contribute to the field by offering practical insights and guiding future efforts to improve water quality in similar urban lake environments.
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a seller’s agent is contracted by a potential buyer whose financial status is questionable. when asked to write an offer, the agent should
Answers
In this situation, the agent should not write an offer for the potential buyer without first verifying their financial status. Agent should communicate with the buyer and ask for proof of their ability to pay, such as financial documents that shows the buyer's ability to pay the price.
If the potential buyer is unable or unwilling to provide proof of their financial status, the agent should inform the seller and advise them not to accept an offer from this buyer. This is because accepting an offer from a buyer who cannot secure financing could result in a failed sale.
It is important for agents to act ethically and with integrity when working with clients, and to avoid any conflicts of interest. In this case, the agent's primary obligation is to the seller, they should ensure that the seller is protected from any risks or liabilities associated with the sale.
By verifying the financial status of potential buyers, the agent can help the seller make an informed decision and avoid any potential issues down the line.
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Under what conditions should a sponsor approve a project change, and when is it okay for the project manager to authorize a change? a. Sponsor approval is needed if a change requires additional funding; a project manager is generally authorized to make most other decisions b. Sponsor approval is needed only if the project manager is not available c. Sponsor approval is always needed d. Sponsor approval is needed if a change requires a change to the project charter; a project manager is generally authorized to make most other decisions
Answers
Answer:
never
Explanation:
A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. ... The term "business" also refers to the organized efforts and activities of individuals to produce and sell goods and services for profit.
Tina shopped for office stationery online. She browsed a few music playlists of another website in a separate browser. She had a high-speed
Internet connection. So, she could complete the stationery purchase quickly. At the checkout page, she entered her credit card details. She also
entered the delivery address. She then checked her mail for any new emails. Which data from the online shopping portal will typically be stored
In a data warehouse?
and the
will be typically stored in an online shopping portal's data warehouse.
Answers
The data that will typically be stored in an online shopping portal's data warehouse are the customer's purchase history, product information, customer reviews, and website traffic data.
When a customer shops online, the website collects a lot of data, such as the products they viewed, the items they added to their cart, the time spent on the website, and the final purchase. This data is important for the business to understand the customer's behavior and preferences, and to improve their services. The data warehouse is a centralized database that stores all this information for future analysis and reporting. It allows the business to run complex queries, create reports, and make data-driven decisions.
The data that will be typically stored in an online shopping portal's data warehouse can be broadly classified into four categories: customer data, product data, website traffic data, and customer reviews. This includes the customer's purchase history, their personal information (name, address, email, phone number), their payment details (credit card number, billing address), and their login credentials. This data is essential for the business to create a personalized shopping experience for the customer and to offer targeted promotions and discounts. It also helps the business to prevent fraud and ensure secure transactions. Product data: This includes information about the products sold on the website, such as the product name, description, SKU, price, category, and inventory levels. This data is critical for the business to manage their inventory, optimize their pricing strategy, and analyze the popularity of different products. It also helps the business to recommend related products to the customer and improve their search functionality. Website traffic data: This includes information about the customer's behavior on the website, such as the pages they visited, the time spent on each page, the search terms used, and the device they used to access the website. This data is important for the business to understand how customers interact with their website and to identify any usability issues or bottlenecks. It also helps the business to optimize their website's design, layout, and navigation.
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If a company mistakenly counts less items during a physical inventory than actually exist, how will the error affect the cost of merchandise sold?.
Answers
On a company's balance sheet, inventory is normally reported as an asset at cost. The cost of inventory is recorded as the cost of products sold on the income statement when inventory is sold to customers.
A balance sheet asset or liability is inventory?
Both the products that are on hand for sale and the raw materials required to make those products are considered inventory. On the balance sheet of an organization, it is categorized as a current asset.
whenever inventory is accounted for at cost on the balance sheet?
When valuing a company's inventory, the lower of cost or market (LCM) technique stipulates that it is recorded on the balance sheet at either the historical cost or the market value. The cost at which the inventory was originally purchased is referred to as historical cost.
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The following two payment options each has a present value of X. (i) 140 at the end of each year, forever, with the first payment due at t = 1. (ii) A payment of 2578.51 at t = 14, followed by 140 at the end of each year, forever, with the first payment of 140 due at t = 15. Find X O 3.551.22 O 3.414.63 O 3.619.51 O 3.482.93 O 3.346.34
Answers
Based on the information given, the X of these two payment options is 3.551.22.
To find X we need to use formula as following:
For option (i), we can use the perpetuity formula to calculate X:
X = 140 / r
where r is the discount rate. Since the payments are forever, we can use the formula for a perpetuity.
For option (ii), we need to discount the first payment of 2578.51 back to present value at t = 0, and then add the present value of the perpetuity starting at t = 15.
PV = 2578.51 / (1 + r)^14 + 140 / r
To find X, we need to solve for r using the equation above. One way to do this is to use a financial calculator or spreadsheet program.
Using Excel's Goal Seek function, we can set PV equal to X and solve for r.
The solution is:
X = $3.551.22
Therefore, the answer is option O 3.551.22.
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in order to better achieve a competitive advantage, firms must now adopt a holistic approach towards satisfying multiple interested parties opposed to focusing on the needs of their stockholders. this integrative approach is referred to as a. stakeholder strategy. b. internal shareholder strategy. c. integration strategy. d. exchange relationship strategy
Answers
In order to better achieve a competitive advantage, firms must now adopt a holistic approach towards satisfying multiple interested parties as opposed to focusing on the needs of their stockholders. this integrative approach is referred to as stakeholder strategy.
What is stakeholder strategy?Research supports these claims by demonstrating that long-term profits to shareholders improve when their interests are not prioritized. "Making the bottom line your first focus may not be the greatest approach to achieve profitability," Washburn stated. According to recent research, CEOs who prioritize the interests of stakeholders over profits produce stronger worker engagement – and thereby provide the improved financial results that they have declared a secondary aim." In recent years, a number of HBR experts, including Jeffrey Pfeffer, Nathan Washburn, and Dominic Barton, have argued that the interests of non-shareholder stakeholders – employees, suppliers, consumers, partners, and society — should be given more weight in strategy creation.
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What is one benefit US workers who have a college degree rather than a high school diploma?
Answers
Answer:
Those with a college degree earn nearly twice as much as those without college.
Explanation:
A college degree increases the chances of securing a higher paying job than a high school diploma. Most employers insist on college degrees for managerial or executive positions. These are the positions with good pay packages. Currently, college graduates earn nearly twice their high school diploma holders.
Answer:
D.
Explanation:
the person above me is correct
When updating the general ledger, sales, purchases, cash receipts and cash disbursements are examples of __________ entries, and issuance or retirement of debt and the purchase or sale of investment securities are examples of __________ entries. Group of answer choices
Answers
Answer:
journal and general ledger
jekyll island dogs sells wieners from its 20 stores in the greater savannah area. the advertising manager of the organization has decided to contract with a local transit advertising firm to have its ads placed on bus benches around the city. what is the proper name for this form of advertising?
Answers
The correct word for this type of advertising is transit shelter advertising.
What is advertising for shelters?Advertising in shelters has certain benefits that no other format can offer, and unlike billboards, these advertisements are at eye level and offer a comprehensive informational experience. Even with smaller ad sizes, you can still have an impact and be seen from a good distance.
Is advertising on transit shelters expensive?For a bus shelter, you'll normally spend between $1,000 and $10,000 each month. The cost may change based on the objectives of your particular campaign. In light of that, have a look at some of the additional variables below that could affect your costs: Costs based on ad size: There are several different sizes of bus shelters.
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Advertisers who simply want to build awareness may purchase online advertising from small websites that sell ads directly. They are likely to use which performance measure?.
Answers
Advertisers who simply want to build awareness may purchase online advertising from small websites that sell ads directly. They are likely to use FANBASE.
Fanbase is a social networking platform with a subscription model that aids users in making money from the material they provide. The heart of your company is its workforce. Building connections with others encourages loyalty. Loyalty therefore has the potential to boost revenue.
Creating a fan base is a great approach to begin interacting with individuals who have similar interests. Positive marketing and consumer interaction tactics are effective because they sell. Fans' comments on your postings, however, are now more than just user-generated marketing materials. Users expect a brand reaction at this interactive user touchpoint, which is active. If you don't answer, you're actively losing money in addition to degrading the user experience.
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Which of the following is a benefit of determining your personal vision:
a. A personal vision can help you discover your purpose in life.
b. A personal vision guarantees that you will achieve your dreams.
c. A personal vision finalizes every aspect of your career path.
d. A personal vision allows you to work less and accomplish more.
Answers
Answer: the difference between two numbers can be obtained by subtracting the smaller number from the bigger number.
• Here, - 0.4 is the smaller number, and 44.4 is the larger number.
• Therefore, the difference between the two is 44.4 - (- 0.4).
• Now, in mathematics, - and - makes a +.
This implies that, 44.4 - (- 0.4) = 44.4 + 0.4 = 44.8
∴ The required difference is 44.8.
Explanation: follow meif you want to help more
In the circular flow model, ______ and _______ interact in the resource market and the product market
Answers
In the circular flow model, households and firms interact in the resource market and the product market.
Resource Market:- Households are the owners of resources like labor, capital, and land. They supply these resources to firms in exchange for income (wages, rent, and interest).
- Firms demand resources from households to produce goods and services.Product Market:
- Firms sell goods and services to households in exchange for money.
- Households, as consumers, demand goods and services produced by firms.
This circular flow of income and goods/services creates a continuous cycle of economic activity. Households supply resources to firms, who use them to produce goods/services, which are then sold back to households. This cycle keeps the economy functioning.
The circular flow model is a simplified representation of how money, resources, and goods/services flow through an economy. It shows the interactions between households and firms in two main markets: the resource market and the product market. In the resource market, households supply resources to firms, while in the product market, firms sell goods/services to households. This model helps us understand how money and resources move through the economy and how different sectors interact with each other.
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How can being smart, kind and generous make you a better person? Click to add to
Answers
Answer:
it will help you in life
Explanation:
when your kind and generous you can get a better job and to help you make friends and also you can be smart because you can apply to be a teacher or a tutor to help others
What is a tangible symbol that communicates the features, benefits, and advantages of a particular product to consumers?
Answers
Answer:hudsa
Explanation:uhsha
Boeing with it's 787 program initially tried to use a Build to Print strategy to ensure quality and timeliness in the delivery of the first customer orders. Group of answer choices True False
Answers
Do I have any college students on here willing to help me with a project? It's for my personal finance class. I'm in college but I'm a high schooler. I have to make a report on what the average college student spends. I will not be asking for bank card/account info or anything of that sort. No social security numbers or phone numbers. If you'd be willing to help me out thanks!!
Answers
Explanation: I'm a VERY smart 7th grader. : )
Answer:
i'm not in college but i can help you if you need help
Explanation:
discuss THREE contributing factors that led to xenophobia
Answers
Answer: Unemployment, poverty, lack of conflict resolution
Explanation:
Xenophobia is a dislike that citizens of a country show to immigrants who settled in the same country. The following are three causes of xenophobia
1) Unemployment; this happens when the citizens of the country don't have the best of jobs compared to the immigrants, this may be due to how well qualified the immigrants are over them. In some cases, this immigrants study further, get more papers to get better jobs, while the some citizens may not want that.
2) Poverty; poverty is a general problem through the world. This could lead to xenophobia, especially when the citizens realize the immigrants have a better life than them.
3) lack of conflict resolution; the government should be able to resolve the slightest form of conflicts among this two parties(citizens and immigrants) because when they are not resolved from the minor issue they are, they escalate to xenophobia.
true or false? scale should be a top priority for all companies, even early-stage companies who are still defining product-market fit.
Answers
The given statement of product-market fit is false.
What is Product-Market fit?
"Product-market fit" means "being in a good market with a product that can fulfil that market," argues startup coach and investor Marc Andreessen. Product-market fit occurs when an entrepreneur discovers a market need and creates a solution that buyers desire to buy. This concept may appear apparent, but it is critical to ensure that there are enough individuals interested in what your company offers and to develop your value proposition properly. Product-market fit may be more important to the future of your firm than brilliant ideas, great teams, or any other element, therefore it is crucial to consider when developing the product. People must buy what a business sells in order for it to survive.
scale should not be a top priority for all companies, even early-stage companies who are still defining product-market fit
Hence, the given statement is false.
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what is the most you should pay to receive the following cash flows if your required rate of return is 12 percent?
Answers
To determine the most you should pay to receive a series of cash flows, you need to calculate the present value of those cash flows using a discounted cash flow analysis.
Assuming the cash flows are annual and the required rate of return is 12 percent, you would use the following formula:
\(PV = CF / (1 + r)^t\)
Where PV is the present value, CF is the cash flow, r is the required rate of return, and t is the time period. To calculate the present value for each cash flow, you would plug in the cash flow amount and time period and then discount it back to its present value using the required rate of return.
Once you have calculated the present value for each cash flow, you would add them up to get the total present value of the cash flows. This total present value is the most you should pay to receive those cash flows at a 12 percent required rate of return.
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