Change in Viewpoint: describe how the Simon Sinek's book "Start With Why" icontent may have enhanced and/or changed your view of integrated marketing communication today as a result of reading it?

Answers

Answer 1

Simon Sinek's book "Start With Why" has enhanced my view of integrated marketing communication by emphasizing the importance of aligning marketing efforts with a clear purpose or why. Understanding the underlying motivation behind a brand's actions and messages helps create a more authentic and compelling connection with the target audience.

Sinek's book emphasizes that people don't buy what you do but why you do it. This idea resonates with integrated marketing communication, as it highlights the significance of crafting a brand story and communicating it consistently across different channels. By starting with the why, marketers can create a strong foundation for their integrated marketing communication strategy. It allows them to develop a coherent message that connects with consumers on an emotional level, leading to greater brand loyalty and engagement.

Moreover, Sinek's book underscores the need for consistency and alignment across all aspects of a brand's communication. Integrated marketing communication is about delivering a unified and consistent message through various channels, including advertising, public relations, social media, and more. Sinek's concept of the golden circle, with the why at the core and the how and what revolving around it, provides a framework for developing a cohesive and effective integrated marketing communication strategy.

In conclusion, "Start With Why" has enhanced my perspective on integrated marketing communication by highlighting the importance of starting with a clear purpose and aligning all marketing efforts around that purpose. It emphasizes the power of emotional connections and consistency in communication, which are crucial elements for building strong brands and engaging with target audiences effectively.

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Related Questions

given the following exchange rate quotes for the japanese yen (¥), the euro (€) and the u.s. dollar ($): ¥ 110 per $1; € 0.7 per $1. what is the cross-rate for yen per euro?

Answers

The cross-rate for yen per euro can be calculated by dividing the yen-to-dollar exchange rate by the euro-to-dollar exchange rate. In this case, the cross-rate is approximately ¥157.14 per €1.

To calculate the cross-rate for yen per euro, we need to consider the exchange rates between the yen, euro, and dollar. Given that the yen-to-dollar exchange rate is ¥110 per $1 and the euro-to-dollar exchange rate is €0.7 per $1, we can determine the cross-rate.

The cross-rate is derived by dividing the yen-to-dollar exchange rate by the euro-to-dollar exchange rate. In this case, ¥110 per $1 divided by €0.7 per $1 gives us ¥157.14 per €1. This means that 1 euro is equivalent to approximately 157.14 yen.

The cross-rate allows us to determine the value of one currency in terms of another currency without directly involving the U.S. dollar. It provides a convenient way to compare different currencies and their exchange rates.

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Princetown Incorporated has a $4.82 million basis in 88% of the outstanding stock of Merryvale Corporation. Merryvale manufactures Christmas decorations, cards, and wrapping paper. Princetown's board of directors recently learned that Merryvale is bankrupt. The board voted unanimously to dissolve the corporation and distribute all assets to Merryvale's creditors. What is the tax consequence to Princetown of the board's actions? Multiple Choice No loss recognition until Princetown actually disposes of the Merryvale stock. $4.82 million Section 1231 loss. $4.82 million capital loss.

Answers

The tax consequence to Princetown of the board's actions is $4.82 million capital loss.

A capital loss is the amount by which the cost of a capital asset exceeds the proceeds from its sale. The stock that Princetown holds is a capital asset. Thus, the tax consequence to Princetown of the board's actions is $4.82 million capital loss.

A capital loss can be used to offset capital gains, which results in a lower tax bill. If the capital loss is greater than capital gains, the excess loss can be used to offset ordinary income, up to a maximum of $3,000 per year.

Any remaining capital loss can be carried forward to future tax years. The rules for deducting capital losses can be complex, so it is important to consult a tax professional for advice.

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The abuse of children is a symptom of _____.


lack of community resources

lack of parental care and training

larger educational issues

larger family and community issues

Answers

Answer:

lack of parental care and training

Hope that helps!

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Derivatives are used by corporations as a useful tool for managing certain aspects of a firm's risk. true false

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True, derivatives are used by corporations as a useful tool for managing certain aspects of a firm's risk.

Financial contracts known as derivatives are those entered into by two or more parties whose value is derived from an underlying asset, group of assets, or benchmark. A derivative may be traded over the counter or on an exchange. Financial derivatives are used by corporations to hedge their exposure to interest rate, exchange rate, and commodity price risks, thereby lowering the volatility of their earnings stream. Contracts known as derivatives derive their values from underlying assets or securities. The opportunity to trade in a larger volume of stocks in terms of lots that are available on leverage and at a lower cost per transaction compared to owning the underlying asset tempts traders to take on this risk.

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Question 14


5 pts


(03. 03 MC)


Priscilla has been a financial advisor for five years and is now applying for a job at a new investment company.


What might be an important factor for the new company to consider from her application?


The interest rate on her last loan application


O A high GPA on her Master's degree


O A historical fong-term FICO score between 700 and 800


The number of credit cards she holds

Answers

Since it is stated in the question that Priscilla, a financial advisor with five years of experience, is applying for a job with a new investment firm, the most important factor that the new firm will consider in evaluating her application is her FICO score.

FICO score is a three-digit number based on your credit reports. It depicts how the loan amount will be repaid.

The FICO credit score is a mechanism for calculating and assessing an individual's creditworthiness. In the United States, FICO scores are utilised in 90 percent of mortgage application decisions. You can enhance your FICO score by paying your payments on time, utilising less than 30% of your available credit, and having a variety of credit kinds. Credit scores range from 300 to 850, with scores in the range of 670 to 739 deemed "excellent."

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A Suspense Account was opened for an
error of $30 found in the Trial Balance. Later
it was observed that sales were understated
by $30. This item would be corrected in the
journal by

Answers

The main answer is: Debiting Sales Account and Crediting Suspense Account.

To correct the error of understating sales by $30 in the journal, the Sales Account should be debited and the Suspense Account should be credited. This will rectify the understatement of sales and ensure that the Trial Balance reflects the accurate financial information.

When an error is identified in the Trial Balance, a Suspense Account is created to temporarily hold the amount of the error until it is corrected. In this case, an error of $30 was found in the Trial Balance, indicating that the sales figure was understated. To correct this error, the Sales Account, which represents the revenue generated from sales, needs to be increased by $30. Hence, the Sales Account is debited.

On the other hand, the Suspense Account, which was initially created to balance out the Trial Balance, now needs to be reduced by $30 since the error has been identified and will be corrected. Therefore, the Suspense Account is credited to decrease its balance by $30.

By debiting the Sales Account and crediting the Suspense Account, the error of understating sales by $30 is rectified. The Trial Balance will now accurately reflect the corrected sales figure, ensuring the financial statements present a true and reliable representation of the company's financial position.

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Which of the following choices incur speculative risk?

a.stocks

b.fire insurance on a house

c.options

d.life insurance


e.high interest savings account

Answers

Answer: correct option is A.

Explanation: A speculative risk can be defined as risk that is taken willingly either it results in profit or loss and the stocks involve in probability of gain and loss making it a speculative risk.

Stocks incur speculative risk. Therefore option A is correct.

What are Stocks?

A stock usually referred to as equity, is a type of investment that denotes ownership in a portion of the issuing company. Shares, also known as units of stock, entitle their owners to a share of the company's assets and income in proportion to the number of shares they possess.

Common stock and preferred stock are the two primary categories of stocks.

Owners of common stock are entitled to dividends and the right to vote at shareholder meetings.

Common stockholders often do not have voting rights, while preferred stockholders typically get dividend payments ahead of time and are given preference over common investors in the event of a firm bankruptcy and asset liquidation.

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tiaa-cref, teamsters' union, and calpers are all primarily:

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TIAA-CREF (Teachers Insurance and Annuity Association - College Retirement Equities Fund), the Teamsters' Union, and CalPERS (California Public Employees' Retirement System) are all primarily associated with retirement or pension-related activities.

TIAA-CREF is a financial services organization that provides retirement products, investment management, and financial planning services primarily for educators and academic, research, medical, and cultural fields.

The Teamsters' Union, formally known as the International Brotherhood of Teamsters, is a labor union representing various workers, including truck drivers, warehouse workers, and other transportation industry employees. The union often negotiates pension and retirement benefits on behalf of its members.

CalPERS is a public pension fund serving public employees, retirees, and their beneficiaries in California. It manages retirement and pension benefits for state and local government employees in California and invests the contributions to provide retirement income in the future.

Thus, all three organizations are primarily involved in managing or providing retirement-related services, whether through financial products, union negotiations, or pension fund management.

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100 checks were processed. 20 defects were found, and 90 checks were error-free. each check has 4 entries that are critical to quality -- payee name, amount, account number, and date. what is the total number of opportunities for defect in the 100 checks?

Answers

The total number of opportunities for defect in the 100 checks is 400. This is because each check has 4 entries that are critical to quality, and each entry has the potential to have a defect. There are 100 checks, so 100 x 4 entries = 400 opportunities for defect.

This equation demonstrates that even with a relatively small number of checks, there can be a significant number of opportunities for defects to occur. It is important to be vigilant and thorough when conducting checks to ensure that all potential defects are caught and corrected.

The total number of opportunities for defect in the 100 checks can be calculated using the following equation:

4 (entries per check) x 100 (number of checks) = 400

This means that there were 400 opportunities for defect in the 100 checks.

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Choose all items that represent characteristics of a resume:

is a summary career portfolio data

is the same thing as a career portfolio

is not used for a job application

is typically organized by jobs or skills

is ideally one or two pages in length

Answers

It should be b I believe

Answer:

is a summary career portfolio data

is typically organized by jobs or skills

is ideally one or two pages in length

is the same thing as a career portfolio

Explanation:

HOPE THIS HELPS! :)

For what reason can you infer that it might be relevant for a policy analyst to have a law degree?
A) Departments of education are in the executive branch, and most executive-branch officials have law degrees.
B) Policy analysis is a volatile job market, and it is helpful to have another field to fall back on.
C) Education policy needs to be enacted into law by our legislators and needs to comply with other state and federal laws.
D) Policy analysts tend to get sued by ideological foes, so legal knowledge is good protection.

Answers

Explanation:

i think is answer b.....m.

A government official proposes taxing producers of plastic grocery bags at 10 cents per plastic bag. What effect
would the tax have on the market for grocery bags?

A Supply would increase.
B Demand would increase.
C Supply would decrease.
D Demand would decrease.

Answers

Answer:

Supply would decrease.

This question appears incomplete. However, to answer correctly, one needs to know the current tax rate on plastic grocery bags.

Thus, for the sake of this question, the current tax rate in the United States is 22 cents per shopping bag. However, the tax is charged by the suppliers, which is then paid by the final consumers.Hence, considering the current rate of 22 cents to a proposed rate of 10 cents, that means tax relief for the customers.Hence, in this case, the Demand would increase, as the customers would tend to buy more.

Therefore, the correct is option B "Demand would increase."

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FICA taxes include:
Employee state income tax.
Social Security and Medicare taxes.
Employee federal income tax.
Charitable giving.
Federal and state unemployment taxes.

Answers

FICA taxes include:

1. **Social Security and Medicare taxes**: FICA taxes include deductions for Social Security and Medicare, which are federal programs that provide retirement, disability, and healthcare benefits to eligible individuals.

FICA taxes do not include:

1. **Employee state income tax**: State income taxes are separate from FICA taxes and are withheld from an employee's paycheck to fund state government operations.

2. **Employee federal income tax**: Federal income tax is also separate from FICA taxes and is withheld from an employee's paycheck to meet their federal tax obligations.

3. **Charitable giving**: Charitable giving is not a component of FICA taxes. It refers to voluntary donations made by individuals to charitable organizations or causes.

4. **Federal and state unemployment taxes**: Unemployment taxes, both at the federal and state level, are not part of FICA taxes. These taxes are typically paid by employers to fund unemployment insurance programs that provide benefits to eligible individuals who are unemployed.

It's important to note that the specific components and rates of payroll taxes can vary based on applicable laws and regulations in different countries or regions.

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Which of the following is not an example of professional behavior
?

Answers

What are the answers?

What can a boosted post help an advertiser achieve?

Answers

A boosted post helps an adviser to connect with the audience and gain trust.

Boosted post is a kind of post that is used on social media platforms in order to enhance the page of the platform and to attract audience to the page. Boosted post can help better communication with the audience along with the increase in a greater number of messages, calls and texts. Boosted posts help for better advertisements of the product. For example, A Chocolate brand may use Boosted posts to gain audience as well as consumers. Boosted posts helps an adviser to be discovered among people, to establish a benchmark in the market and to gain more and more customers. It's a kind of marketing strategy used for publicity purpose.

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A customer places an order to buy 1,000 shares of a stock at $40. The registered representative enters the order. After execution, the registered representative notices that he had erroneously entered the wrong number of shares on the order ticket. The amount read 100 shares, and this amount was purchased. Which of the following statements are TRUE?
I. The firm is only obligated to provide 100 shares at $40
II. The firm is obligated to provide 1,000 shares at $40
III. Any additional cost of filling the remaining 900 share order is the responsibility of the firm
IV. Any additional cost of filling the remaining 900 share order is the responsibility of the customer
A. I and III
B. I and IV
C. II and III
D. II and IV

Answers

Answer: C. II and III

Explanation:

The customer ordered for 1,000 shares of a stock at $40 and so this is what the registered representative should give the customer. As such, if in the first place the order was possible to be done, then it will have to be done now and the registered representative's firm are obligated to provide the amount in question.

Any costs associated with filling the remaining 900 share order is the responsibility of the firm and not of the customer as they made the error not the customer.

8. what are the total costs involved in the repair? whose report should receivemore weight; the contractor's or the home inspector's? would it make a difference if the contractor had 25 years of experience and the home inspectoronly 2 years?

Answers

The total costs involved in a repair can vary depending on the nature and extent of the repair needed, as well as factors such as labor costs, materials, and any additional expenses incurred during the process. It's important to consider all relevant costs, including both direct repair costs and any indirect costs associated with the repair, such as temporary accommodations or loss of use.

When it comes to determining whose report should receive more weight in assessing the repair, it depends on the specific context and expertise of each professional. Both the contractor and the home inspector provide valuable insights, but their roles and areas of expertise differ:

Contractor's Report: Contractors are typically responsible for executing the repairs and have hands-on experience in the field. Their report would generally provide a detailed breakdown of the repair costs, materials required, and the specific steps needed to complete the repair. Their expertise lies in the practical aspects of the repair process.

Home Inspector's Report: Home inspectors specialize in evaluating the overall condition of a property and identifying any existing issues or potential problems. Their report focuses on assessing the structural integrity, safety, and functionality of the home. They may provide insights into underlying issues that might have contributed to the need for repairs.

In terms of weighing the reports, it is important to consider the experience and qualifications of both the contractor and the home inspector.

While the contractor's 25 years of experience may indicate a wealth of practical knowledge, the home inspector's 2 years of experience should not be discounted automatically. The home inspector's expertise lies in assessing the overall condition of the property, which includes identifying potential issues that may require repair.

To make an informed decision, it's advisable to carefully review both reports, consider the recommendations and justifications provided, and consult with professionals if necessary. It's also worth noting that the contractor and home inspector can collaborate and provide insights from their respective areas of expertise to ensure a comprehensive understanding of the repair needs.

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How does the increasing water scarcity in Egypt affect prices and even the availability of some goods and services?

Answers

Answer:

because input price increases the out put price also increases

Explanation:

the law of supply

How a researcher knows what is topical within his or her subject and why it is important to know that

Answers

The research topic that the researcher finds is interesting and hence, he becomes anxious to complete the research work to add value to existing gap.

The research's "what," or the subject to be examined, is provided by the topic. The researcher can locate the research in the literature by defining and identifying the "what" of the study. The drive to pursue an interest is personally generated by curiosity. You can concentrate interest by concentrating on accuracy and clarity.

You must select one study topic that can be thoroughly studied. Clearly define your bounds. Take into account this illustration of topic concentration. Try this question instead of "I am interested in why children are not succeeding": "What effect does comprehending specialised academic language have on accomplishment in the natural sciences for third-grade Hispanic second-language learners?"

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to synthesize means to condense information

Answers

Answer:

false?

Explanation:

synthesize means to combine

condense means to make to make shorter

2 The market price of a share of preferred stock is $22.05 and the dividend is $2.63. What discount rate did the market use to value the stock? Submit Answer format: Percentage Round to: 2 decimal places (Example: 9.24%, % sign required. Will accept decimal format rounded to 4 decimal places (ex: 0.0924))

Answers

The preferred stock was valued by the market using a discount rate of 11.93%, indicating the rate at which future dividends were discounted to arrive at the present value of the stock.

Find the discount rate?

To determine the discount rate, we can use the dividend discount model (DDM). The DDM states that the value of a stock is the present value of its expected future dividends. In this case, the dividend is $2.63 per share.

The formula for calculating the value of a preferred stock using the DDM is as follows:

Stock Value = Dividend / Discount Rate

Rearranging the formula, we get:

Discount Rate = Dividend / Stock Value

Plugging in the given values:

Discount Rate = $2.63 / $22.05 ≈ 0.1193

Converting the decimal to a percentage, the discount rate is approximately 11.93%.

Therefore, the market used a discount rate of 11.93% to value the preferred stock.

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1. Your friend asks to borrow $50 and offers to pay you back with interest. What factors
would you consider in your decision to accept or decline their request?

Answers

The factors that you have to think about would before giving out the loan would be the following:

The loan periodThe ability to pay back the loanThe interest that is on the loanHow the money is to be returned.

What is a loan?

This is the term that is used to refer to an amount of money that would be given to a person that is the borrower by the lender for a period pf time and for them to pay back with interest.

To be able to determine if you are to give out a loan, you have to take the ability of the person to pay you back the amount as a fator.

Also you have to check the character of the person that you are to loan the money to.

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Bob’s Bistro produces party-sized hoagie sandwiches. For next year, Bob’s Bistro predicts that 50,000 units will be produced with the following total costs:

Direct materials $200,000

Direct labor 100,000

Variable overhead 60,000

Fixed overhead 260,000

Required:

If required, round your answers to the nearest cent.

1. Calculate the prime cost per unit.

$fill in the blank 1 per unit

2. Calculate the conversion cost per unit.

$fill in the blank 2 per unit

3. Calculate the total variable cost per unit.

$fill in the blank 3 per unit

4. Calculate the total product (manufacturing) cost per unit.

$fill in the blank 4 per unit

5. What if the number of units decreased to 40,000 and all unit variable costs stayed the same? indicate the impact on the following costs.

a. Total direct materials decreases by 20%

b. Total direct labor decreases by 20%

c. Total variable overhead decreases by 20%

d. Total fixed overhead does not change no change

e. Unit prime cost decreases by 20%

f. Unit conversion cost decreases by less than 20%

What would the product cost per unit be in this case?

Answers

1. The calculation of the prime cost per unit for Bob’s Bistro is $6 ($300,000/50,000).

2. The calculation of the conversion cost per unit for Bob’s Bistro is $7.20 ($360,000/50,000).

3. The calculation of the total variable cost per unit for Bob’s Bistro is $ $7.20 ($360,000/50,000).

4. The calculation of the total product (manufacturing) cost per unit $12.40 ($620,000/50,000).

5. The impact of the following considerations if the production units decrease to 40,000 units is as follows:

a. The total direct materials decreases by 20% to $160,000 (40,000 x $4).

b. The total direct labor decreases by 20% to $80,000 (40,000 x $2).

c. The total variable overhead decreases by 20% to $48,000 (40,000 x $1.20)

d. The total fixed overhead remains at $260,000.

e. The unit prime cost decreases by 20% to $4.80 ($6 x 80%).

f. The unit conversion conversion decreases by less than 20%.

Then, the product cost per unit would be $12.50 (40,000 x $4.80 + $48,000 + $260,000)/40,000.

What are the costs of production?

The costs of production are the costs involved in the manufacture of goods.

The costs of production include the costs of materials, labor, and overhead (both variable and fixed).

Data and Calculations:

Production units next year = 50,000 units

Cost information:                   Total            Unit

Direct materials                  $200,000      $4 ($200,000/50,000)

Direct labor                            100,000      $2 ($100,000/50,000)

Variable overhead                  60,000      $1.20 ($60000/50,000)

Total variable costs =         $360,000      $7.20 ($360,000/50,000)

Fixed overhead                    260,000

Total production costs =   $620,000

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those variables that can affect significantly the overall competitive positions of companies within any particular industry are known as: question 6 options: internal strategic factors. industry scenario. key success factors. external strategic factors. matrix factors.

Answers

The variables that can significantly affect the overall competitive positions of companies within any particular industry are known as "key success factors."

Key success elements are the vital components of a company that must operate well in order to have an edge over competitors and succeed in a market. These are the elements of a business' strategy, organisation, and operations that are crucial to attaining its goals and surpassing rivals.

Cost effectiveness, product quality, brand reputation, customer service, marketing and distribution, technical innovation, and regulatory compliance are a few examples of significant success criteria in a given sector.

Companies looking to achieve a competitive advantage and boost their overall competitive position must identify and comprehend the main success criteria in a certain sector. By concentrating on the crucial components of their business and creating plans that help them succeed successfully.

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EA1.


LO 2. 1Magio Company manufactures kitchen equipment used in hospitals. They distribute their products directly to the customer and, for the year ending 2019, they reported the these revenues and expenses. Use this information to construct an income statement for the year 2019

Answers

The income statement provides a snapshot of Magio Company's financial performance for the year 2019. It helps assess the company's profitability by comparing revenues and expenses.

To construct an income statement for Magio Company for the year 2019, we need to consider the revenues and expenses reported by the company. Here is an example of an income statement using the given information:
Income Statement for Magio Company (Year Ending 2019)
Revenues:
- Sales revenue: $X
Expenses:
- Cost of goods sold: $Y
- Selling expenses: $Z
- Administrative expenses: $W
- Other expenses: $V
Net Income:
- Net income = Revenues - Expenses
The income statement summarizes the financial performance of a company over a specific period. It shows the company's revenues, expenses, and resulting net income. In this case, Magio Company manufactures kitchen equipment used in hospitals and distributes its products directly to customers.
To construct the income statement, we need to identify the revenues and expenses reported for the year 2019. Revenues include sales revenue, while expenses consist of the cost of goods sold, selling expenses, administrative expenses, and other expenses.
By subtracting the total expenses from the total revenues, we can calculate the net income for the year.
The income statement provides a snapshot of Magio Company's financial performance for the year 2019. It helps assess the company's profitability by comparing revenues and expenses. This information is useful for making informed decisions and evaluating the company's overall financial health.

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9) A person who is not a manager but is still able to get a group focused and organized is
using
a. Tactical management
b. Strategic management
c. Formal influence
d. Informal influence

Answers

An informal influence refers to a person who is not a manager but has the ability to keep the group focused and organized. Option d is correct.

What is informal influence?

It corresponds to an individual who is not directly responsible for managing a team, as a common collaborator, but who has influence as such, helping to guide the group and achieve goals.

Therefore, a worker who is an informal influence on his team usually has some developed managerial skills, such as communication, cooperation and empathy.

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7. Jannah is reviewing a report that a new marketing manager put together after assessing her small business. If Jannah wants to learn how familiar a custo
what section of the marketing report should she review?

Answers

To learn how familiar a customer is to the company, Jannah must look at the leads section of the marketing report.

What is a marketing report?

It consists of a document through which an organization can visualize its performance over a period of time, through the analysis of data and information about the company's actions and strategies to achieve objectives and goals in the market.

Through qualitative and quantitative reports related to communication and sales, for example, the company is able to make more significant decisions about its strategy, with evaluations and corrections that will contribute to continuous improvement and positioning in the market.

So leads could be the section that Jannah would review to identify a potential customer, as this data significantly demonstrates an individual who engages with the company's business and can be turned into a customer.

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Over the next 10 years, a company projects its continuous flow of revenue to be R(x) = 80e0.15 thousands of dollars and its costs to be C(x) = 0.9x² + 60 thousands of dollars, where z represents the number of years from now. Approximate, to the nearest dollar, the profit this company can expect to make over the next 10
years.

Answers

The company can expect to make a profit of approximately $X over the next 10 years.

To calculate the profit, we need to subtract the costs from the revenue over the given time period. The revenue function R(x) represents the continuous flow of revenue, and the cost function C(x) represents the costs incurred. The profit function P(x) can be obtained by subtracting the cost function from the revenue function:

P(x) = R(x) - C(x)

In this case, the revenue function is given as R(x) = 80e^0.15x, and the cost function is given as C(x) = 0.9x^2 + 60. We can substitute these functions into the profit function to calculate the profit over the next 10 years.

P(x) = 80e^0.15x - (0.9x^2 + 60)

To find the profit over the next 10 years, we evaluate the profit function at x = 10:

P(10) = 80e^0.15(10) - (0.9(10)^2 + 60)

Evaluating this expression will give us the approximate profit that the company can expect to make over the next 10 years.  

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a grid that links product requirements from their origins (e.g., business reason needed, stakeholder who requested them) to the deliverables that satisfy them is referred to as a .

Answers

A grid that links product requirements from there to the deliverables that satisfy them is referred to requirements traceability matrix

In the requirements traceability matrix, the typical attributes used may include a unique identifier, the rationale for inclusion, priority, owner source, version, a textual description of requirements, current status, and status date. To ensure that the requirements have been met stakeholders' satisfaction additional attributes may include stability, acceptance criteria, and complexity.

The key which brings the key cross-functional stakeholders together to define product requirements is the requirements workshop. the workshop was considered the primary technique for quickly reconciling stakeholder differences and defining cross-function requirements.

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1. Define the oscopy approach in PCS coding.
2. Code the following scenario dividing the codes appropriately into the mom and baby charts: 29-year-old female presents for delivery. This is her third pregnancy. She is at 39 weeks of gestation. This is a normal pregnancy. After a normal delivery, she gives birth to a single liveborn. The little boy is circumcised on the second day without incident. Both mom and baby are discharged in good health.
3. Code the following scenario dividing the codes appropriately into the mom and baby charts: 36-year-old female presents for delivery. This is her first pregnancy. She has had a normal pregnancy without incident. She is 37 weeks gestation. This is a twin pregnancy. Baby A is delivered vaginally with low forceps and Baby B by C section. Both babies are fine.
4. Code the following scenario: 40-year-old multigravida presents for vaginal delivery in week 41. No problems during delivery. Single liveborn.
5. Code the following scenario: 26-year-old primigravida presents in week 38. Second-degree perineum tear. Single liveborn.
6. Code the following scenario: Baby born via C-Section transferred to Children's Hospital for Myelomeningioma with hydrocephalus. Code for Children's hospital.

Answers

1. Oscopy approach: Surgical instrument insertion method - open or percutaneous. 2. Mom: Normal delivery. Baby: Liveborn, circumcision. 3. Mom: Vaginal delivery with low forceps. Baby A: Vaginal delivery. Baby B: C-section. 4. Vaginal delivery of single liveborn at week 41. 5. Vaginal delivery, second-degree perineum tear, single liveborn. 6. Children's Hospital: Transfer for C-section-born baby with myelomeningioma and hydrocephalus. Code accordingly.

1. The term "oscopy" in PCS coding refers to the approach used during a surgical procedure. It is used to describe the method by which a surgical instrument or device is inserted into the body. The approach can be classified as either "open" or "percutaneous." An open approach involves making a larger incision to access the target area directly, while a percutaneous approach involves inserting instruments through the skin using a minimally invasive technique. The choice of approach depends on the specific procedure and the surgeon's preference.

2. For the given scenario, dividing the codes appropriately into the mom and baby charts would involve assigning diagnosis and procedure codes for each individual. In the mom's chart, you would code for the normal delivery and any relevant procedures or conditions related to the mother. In the baby's chart, you would code for the liveborn status, circumcision, and any other relevant procedures or conditions related to the baby.

3. In this scenario, coding appropriately into the mom and baby charts would involve assigning diagnosis and procedure codes for each individual. In the mom's chart, you would code for the normal pregnancy, twin pregnancy, vaginal delivery with low forceps, and any relevant procedures or conditions related to the mother. In the baby's chart, you would code for the C-section delivery, twin status, and any relevant procedures or conditions related to the babies.

4. For this scenario, the coding would involve assigning diagnosis and procedure codes for the vaginal delivery of a single liveborn baby in week 41 of gestation. The specific codes would depend on any additional procedures or conditions that may be present during the delivery.

5. In this scenario, the coding would involve assigning diagnosis and procedure codes for the perineum tear and the vaginal delivery of a single liveborn baby in week 38 of gestation. The specific codes would depend on the severity of the tear and any additional procedures or conditions that may be present during the delivery.

6. For the scenario involving the baby's transfer to Children's Hospital for myelomeningioma with hydrocephalus, you would need to code the diagnosis and any relevant procedures or conditions associated with the baby's condition. The specific codes would depend on the details provided in the scenario and the coding system used (such as ICD-10-CM for diagnosis coding and/or CPT or HCPCS for procedure coding). The codes should accurately reflect the baby's diagnosis and the reason for the transfer to Children's Hospital.

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