Case Study: Branding & Positioning (New Product Development)
Burt Shavitz and Roxanne Quimby created Burt’s Bees in the early 1980’s. Each left successful careers on the West Coast and East Coast to seek (and eventually find) a less hectic more remote life in the wilderness of Maine. Burt’s Bees was born out of the creativity used to develop different kinds of body care and household products leveraging the natural qualities of honey. The comprehensive product line includes skin care, makeup, lip care, hair care and most recently pet care products. The company has also gotten into the oral care and cough and cold medicinal care categories.
The company has recently announced it is developing a revolutionary 100% natural deodorant. It will be targeted to a gender-neutral audience and will roll out nationally in Summer 2022. The unique qualities, aside from 100% natural ingredients include no scent, clear application, a unique dispenser that allows for single use applications (eliminates overage) thus extends the usage of a package compared to other deodorant "sticks". Of course, the company plans to leverage the equity in the Burt’s Bees brand to launch this extension.
Please address the following questions/topics in one narrative consisting of a total of 3-4 paragraphs:
Is this extension a product extension or a brand extension? Why do you categorize it that way?
What aspects of the brand could be used to position the brand in the crowded on-line and/or retail environment for this type of product?
How will packaging play a role in the branding of this new product? Do you see any opportunities to develop secondary packaging? If yes, in what manner?
How do you see the new product moving through the various stages of the Product Life Cycle? What strategies will the company need to employee during each stage?

This example shows that economic boom periods can overheat and lead to speculative bubbles.

A speculative bubble is characterized by a rapid, dramatic price increase that is driven more by market momentum and mood than by underlying fundamentals.

Fundamentals like significant profit growth or hopes of future market dominance at first fuel the speculation, but these fundamentals are eventually overtaken by other factors that don't reflect the real value of the company or industry.

Prices rise when investors rush to buy, thinking that prices will rise further and that if they don't buy, an opportunity will pass them by.

Fundamentals eventually overtake momentum, the bubble bursts, the stock tanks, and prices fall back to their pre-bubble levels.

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Option D: An international business is a firm that engages in international trade or investment.

Therefore, the correct answer is option D. An international business is a company that conducts business across national borders. This can include importing and exporting goods, investing in foreign markets, and operating in multiple countries.

It is not necessarily defined by the nationality of its employees, the range of products it produces, or the country in which it is headquartered. International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries.

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Jon works for a manufacturing company. On the balance sheet for the end of the year, raw materials amounted to $45,600, finished goods were $8,960, and the cash equivalents were equal to $10,500.  The total amount that will be reported for inventories is $54,560

On the balance sheet:

Raw materials amounted = $45,600

Finished goods = $8,960

cash equivalents = $10,500

Now,

The total amount of inventory will include only the raw material and the finished goods

The cash is not included in the inventory

Therefore,

The total amount that will be reported in the inventory will be

= Amount of raw material + Amount of finished goods

= $45,600 + $8,960

= $54,560

Therefore the total amount that will be reported for inventories is $54,560.

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Answer:

The city must write a check for $439,473.59 on December 31, 2016.

Lost wages:

The woman was expected to earn $36,000 in 2014, with a 3% annual increase for the next three years.

Year 2014:

$36,000 * (1 + 0.03)^2 = $37,080 (2 years into the future from 2014 to 2016)

Year 2015:

$36,000 * (1 + 0.03) * (1 + 0.03)^1 = $38,202.4 (1 year into the future from 2015 to 2016)

Year 2016:

$36,000 * (1 + 0.03)^2 * 1 = $39,348.47 (No time difference, so no compounding)

PV_LostWages = $37,080 / (1+0.08) + $38,202.4 / (1+0.08) + $39,348.47 / (1+0.08)

PV_LostWages = $34,333.33 + $35,372.04 + $36,434.88

PV_LostWages = $106,140.25

Pain and suffering:

The $300,000 for pain and suffering must be calculated from a base of Dec 31, 2015. So, we calculate the present value of $300,000 one year in the future (2016) at an 8% interest rate.

PV_PainAndSuffering = $300,000 / (1+0.08)

PV_PainAndSuffering = $277,777.78

Legal expenses:

Similar to the pain and suffering, the $60,000 for legal expenses must be calculated from a base of Dec 31, 2015. So we calculate the present value of $60,000 one year in the future (2016) at an 8% interest rate.

PV_LegalExpenses = $60,000 / (1+0.08)

PV_LegalExpenses = $55,555.56

Total_PV of compensation will be:

= PV_LostWages + PV_PainAndSuffering + PV_LegalExpenses

= $106,140.25 + $277,777.78 + $55,555.56

= $439,473.59.

Full question:

It is now December 31, 2015 (t=0), and a jury just found in favor of a woman who sued the city for injuries sustained in a January 2014 accident. She requested recovery of lost wages plus $300,000 for pain and suffering plus$60,000 for legal expenses. Her doctor testified that she has been unable to work since the accident and that she will not be able to work in the future. She is now 62, and the jury decided that she would have worked for another three years. She was scheduled have earned $36,000 in 2014. (To simplify this problem, assume that the entire annual salary amount would have been received on December 31, 2014.) Her employer testified that she probably would have received raises of 3% per year. The actual payment for the jury award will be made on December 31, 2016. The judge stipulated that all dollar amounts are to be adjusted to a present value basis on December 31, 2016, using an 8% annual interest rate and using compound, not simple, interest. Furthermore, he stipulated that the pain and suffering and legal expenses should be based on a December 31, 2015, date. How large a check must the city write on December 31, 2016?

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Answer: 7.5 million

Explanation: current number of people 2023.

Answer:

A career as a photographer can be an exciting avenue for creative expression, as photographers have the opportunity to work in many settings and meet diverse people. Yet it is also a technically demanding profession, so those interested in becoming photographers must consider the training they will need before committing to this career path. It is also important to know how photographers compare to similar careers in terms of education requirements, average salaries and projected job growth rates. This guide provides in-depth information that can help readers decide if a photography degree can put them on the right career path.

Explanation:

:-). ✓✓✓✓✓✓✓√√√√√√√√√√√

The public source of information is used in the purchase decision process by Sophia.

A public source of information refers to a source of information of a non-confidential nature that are publicly available for all.

The public source of information are access through:

In conclusion, the public source of information is used in the purchase decision process by Sophia.

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Suburban Sprawl: As urban development continues to expand, the need for experienced planning aides to help plan and develop these new suburbs has resulted in increased demand for their services.

Demand is the quantity of a good or service that consumers are willing and able to purchase at a given price in a given period of time. It is the relationship between the quantity of a good or service desired by buyers and the price of that good or service. Demand is a major factor in the success of a business and is determined by a variety of factors such as the pricing and availability of a product, the preferences of customers, the state of the economy, and the overall demand for similar products. Demand is an important part of the economic system, as it affects the prices of goods, services, and commodities.

2. Environment: As environmental pressures increase, planning aides are increasingly needed to ensure that development plans are created in a way that is mindful of the environment.

3. Revitalization: With many distressed areas needing redevelopment, planning aides are often tasked with helping to revitalize those areas. This need has resulted in an increase in demand for the career.

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By duplicating these features, firms hope to position themselves competitively in the market and gain a share of the customer base.

In competitive markets, firms enter industries and try to duplicate certain features to compete effectively. These features include:

1. Product Characteristics: Firms aim to develop products with similar features and qualities to those offered by existing competitors. For example, in the smartphone industry, companies strive to produce devices with similar functionalities, screen sizes, and camera capabilities to appeal to customers.

2. Price: Competing firms often try to match or offer lower prices for their products compared to their rivals. This price competition is driven by the goal of attracting customers and gaining market share. For instance, airlines may lower their ticket prices to compete with other airlines operating on the same route.

3. Marketing and Advertising Strategies: Firms imitate successful marketing and advertising techniques used by their competitors to create awareness and promote their products effectively. This may include using similar advertising channels, slogans, or endorsements to appeal to consumers.

4. Distribution Channels: Competitors may adopt similar distribution strategies to reach their target customers. This could involve selling through online platforms, retail stores, or other distribution channels commonly used by their rivals.

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Answer:

the increase of internationalization of financial markets has led to ,companies searching the global financial markets for low costs funds

Answer: See explanation

Explanation:

1. Inelastic demand occurs when a change in price doesn't really have an effect on the quantity of the goods demanded. Examples of products with inelastic demand are salt and prescription drugs.

2. Elasticity for demand helps in the determination of the prices of factors of production. It is also vital in knowing how price changes will affect the revenue of the firm.

3. Normal goods are the goods that when income increases, the demand for them increases as well e.g. household appliances

For inferior goods, when Income increases, their quantity demand reduces. These are common with extremely cheap products.

Ratio:

a) Return on equity %

b) Days in inventory

c) Days in accounts receivable

Account balance:

a) Net income

b) Inventory

c) Accounts receivable

Assertion:

a) Existence

b) Valuation

c) Completeness

Justification:

Ratio:

a) Return on equity %: Return on equity is a key profitability ratio that measures the company's ability to generate profits for shareholders. It is of interest to auditors as it provides insight into the effectiveness of the company's management team in generating profits. A lower than expected return on equity could indicate mismanagement or fraudulent activity.

b) Days in inventory: Days in inventory is a ratio that measures the average number of days it takes for inventory to be sold. It is of interest to auditors as it provides insight into the efficiency of the company's inventory management system. A high number of days in inventory could indicate that inventory is not being managed efficiently, leading to potential overstatement of inventory and understatement of cost of sales.

c) Days in accounts receivable: Days in accounts receivable is a ratio that measures the average number of days it takes for customers to pay their bills. It is of interest to auditors as it provides insight into the efficiency of the company's accounts receivable management system. A high number of days in accounts receivable could indicate that the company is not collecting receivables in a timely manner, leading to potential overstatement of accounts receivable and understatement of bad debts.

Account balance:

a) Net income: Net income is the primary measure of a company's profitability. It is at risk if the return on equity ratio is lower than expected, as it may indicate mismanagement or fraudulent activity.

b) Inventory: Inventory is a major component of cost of sales and is at risk if the days in inventory ratio is higher than expected, as it may indicate potential overstatement of inventory and understatement of cost of sales.

c) Accounts receivable: Accounts receivable represent amounts owed to the company by customers. They are at risk if the days in accounts receivable ratio is higher than expected, as it may indicate potential overstatement of accounts receivable and understatement of bad debts.

Assertion:

a) Existence: The existence assertion is at risk for net income if the return on equity ratio is lower than expected, as it may indicate mismanagement or fraudulent activity.

b) Valuation: The valuation assertion is at risk for inventory if the days in inventory ratio is higher than expected, as it may indicate potential overstatement of inventory and understatement of cost of sales.

c) Completeness: The completeness assertion is at risk for accounts receivable if the days in accounts receivable ratio is higher than expected, as it may indicate potential overstatement of accounts receivable and understatement of bad debts.

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Self-employment provides strong earning potential as people have more control over their own progression. Going hand-in-hand with the flexible lifestyle, individuals who work for themselves can go over and above to work long hours on some days, network, and reap the benefits of their hard work.

The answer to the question “Which life insurance policy provision has the potential to reduce the death benefit?” is a) Accelerated (living) benefit.

The life insurance policy provision that has the potential to reduce the death benefit is called an Accelerated (living) benefit. The accelerated living benefit refers to a life insurance provision that allows a policyholder to withdraw a portion of the policy's death benefit before they pass away, known as an advance or a living benefit.

The policyholder should be diagnosed with a qualifying illness or injury, and some insurers may impose specific conditions or limitations, such as a minimum withdrawal amount. The cost of accelerated benefits can vary from one policy to another, but it's generally cheaper than buying a separate long-term care policy.

The accelerated death benefit could be offered in three ways: A fixed amount, a percentage of the death benefit, or the cost of long-term care services. As the amount withdrawn from the death benefit increases, the death benefit will be reduced. As a result, if the policyholder dies, the death benefit paid to the beneficiaries will be decreased. The accelerated benefit is also known as a living benefit and is available to people who have a terminal illness or are in need of long-term care.The accelerated benefit has the potential to reduce the death benefit and is available in some policies.

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To comprehend team in portfolio, we must first comprehend the term portfolio.

A portfolio is a collection of all shares in which the shares are purchased from different sectors of the economy, such as a good portfolio that contains shares from the health sector, the automobile sector, the telecom sector, the food industry sector, and so on. This strategy is also known as a hedging strategy because it reduces the risk of loss when a person invests in different types of sectors because if one of the sectors dips, the other sector will remain constant or rise, and the loss will be wiped out if we consider the portfolio.

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In order to advance the product from the conceptual stage to final manufacture and field implementation, the team collaborated. The project team was led by a project manager, who oversaw the team's activities.

A new project's concrete product idea is developed during the conceptual stage. It may be used to describe a brand-new system or a feature-expansion of an existing system. A conceptual stage's goal is to assess the product idea for domain-related consistency and fundamental technical viability. first conceptual stage. the testing phase where the improved innovation is evaluated to ascertain the market's response and level of acceptance. consumer sector. purchasing items or services for one's own use or enjoyment. to manufacture something in huge quantities, typically utilizing machinery in a factory: He works for an organization that produces auto parts. The definition of manufacturing is the process of making new goods out of components or raw materials. Manufacturing businesses include bakeries, shoemakers, auto manufacturers, and tailors because they all produce goods rather than offering services.

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When it comes to ranking different values in a dataset, we typically use certain statistical measures to help us identify where they fall in relation to the other values. Here is a list of the terms you mentioned, ranked from smallest to highest:

- 0.38 fractile: This refers to the point in the data set at which 38% of the observations fall below that value. This is the lowest value on our list.
- 20th percentile: This refers to the point in the data set at which 20% of the observations fall below that value. This is the second-lowest value on our list.
- Lower quartile: This refers to the point in the data set that splits the bottom 25% of values from the top 75% of values. It is also known as the 25th percentile. This is the third-lowest value on our list.
- Median: This refers to the middle point in the data set, where half the observations fall below that value and half fall above it. This is the fourth value on our list.
- Decile 6: This refers to the point in the data set at which 60% of the observations fall below that value. This is the fifth value on our list.
- Upper quartile: This refers to the point in the data set that splits the top 25% of values from the bottom 75% of values. It is also known as the 75th percentile. This is the second-highest value on our list.
- 70th percentile: This refers to the point in the data set at which 70% of the observations fall below that value. This is the highest value on our list.

So, from smallest to highest, the ranking would be: 0.38 fractile, 20th percentile, lower quartile, median, decile 6, upper quartile, and 70th percentile.

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Victoria would need to invest $338.02, to the nearest dollar, for the value of the account to reach $580 in 6 years.

To calculate the amount Victoria needs to invest, we can use the compound interest formula: A = P(1 + r/n)^(nt), where A is the future value, P is the principal amount (the amount to be invested), r is the annual interest rate, n is the number of times interest is compounded per year, and t is the number of years. Plugging in the given values, we have 580 = P(1 + 0.09/365)^(365*6). Solving for P, we find P ≈ $338.02.

Therefore, Victoria needs to invest approximately $338.02 for the account value to reach $580 in 6 years.

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Often considered the signature risk of commercial mortgage lending, this spread primarily represents default risk.

The risk that a lender assumes in the event that a borrower won't be able to make the necessary payments on their debt obligation is known as default risk.

Almost all types of credit extensions subject lenders and investors to default risk. Higher necessary returns translate into higher interest rates as default risk increases.

Any time a lender gives a borrower credit, there's a danger the loan won't get repaid in full. The default risk is the metric that considers this possibility.

Companies that issue bonds and, due to financial constraints, are unable to repay interest payments on such bonds are also subject to default risk.

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The two spheres of life that are most frequently impacted or altered by values are attitudes and behaviors. The correct response is option (4).

An individual's attitude is defined as their mental perspective, or how they feel or think about someone or something. Behavior describes the actions, motions, conduct, or behaviors of an individual or a group toward other individuals. built upon. Experience and observation.

When people put more focus on their own attitudes and feelings, they tend to act more in line with those feelings, therefore there is a link between attitude and behavior. Additionally, when people feel greater responsibility for their individual actions rather than the actions of a collective, their opinions are more consistent with their behavior.

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Answer:

Formulas

Formula auditing

evaluate formula

step in

Explanation:

just did it :)

Answer:

1) Formulas

2) Formula Auditing

3) Evaluate Formula

4) Step in

Explanation:

HOW TO USE THE EVALUATE FORMULA FEATURE:

1. Select the cell with the formula you want to evaluate.

2. Click the ✔ Formulas  tab on the ribbon.

3. In the  ✔ Formula Auditing  group, click ✔ Evaluate Formula .

4. Click Evaluate or  ✔ Step In to start the process.

Global trade has increased market access for businesses, allowing them to reach new customers and expand their operations. However, this also means that companies face more competition for those markets, as businesses from different countries now compete for the same customers.

This increased competition can drive innovation, force companies to improve their products and services, and ultimately benefit consumers by providing them with more choices and better prices.

Global trade means more markets and opportunities, but there is also more competition for those markets. With global trade, companies are able to reach a wider audience and tap into new markets. However, as more companies enter the global market, competition becomes more intense. This can lead to a greater focus on price and efficiency, and companies need to constantly innovate and improve in order to stay competitive. Additionally, global trade also brings new regulatory and legal challenges, as companies must comply with different laws and regulations in each market they operate in. Overall, while global trade offers many benefits, it also requires companies to be adaptable and strategic in order to succeed in a highly competitive and complex global marketplace.

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The 5 steps of opening a bank account are deciding the best account, recommending based on the services to be used, specifying the charges, accepting the terms and conditions and finally opening the account.

branch – make deposits and withdrawals using a teller or ATM

debit card – buy something or get cash at a store

cheques – pay bills

direct debit – pay bills automatically from your account each month

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Answer:

Liquid assets may be cash or property that can readily be converted to cash without a substantial loss in value. While on the other hand, Illiquid or fixed assets are possessions of value that are held long-term such as a home, land or equipment.

Hope this helps

Answer:

Liquid assets may be cash or property that can readily be converted to cash without a substantial loss in value. ... Illiquid or fixed assets are possessions of value that are held long-term, such as a home, land, or equipment

Explanation:

I think it will help But if im wrong Its ok:)

The total cost of the beads and pendants for all 3 necklaces was $21.30. if the beads cost a total of $10.50, then each pendant cost $3.5

The total cost of the beads and pendants = $21.50/3=$7.1

 beads + pendant =$7.1

 $10.50+ pendant=$7.1

 pendant=$7.1 - $10.50=$3.5

Total economic cost includes the total opportunity cost (benefit from suboptimal alternatives) of each element of production as part of fixed or variable costs.

Marginal cost can also be calculated by taking the derivative of the total or variable cost. Total cost includes variable and fixed costs, but since fixed costs are constant with a derivative of 0, any of these derivatives will work.

The total cost of production varies with the number of goods produced and is made up of variable costs, including inputs such as labor and raw materials, and fixed costs, which are independent of the number of goods produced.

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Internal conflicts within countries that threaten to destabilize society are caused by all but one of the following options. The answer is d. Inclusive economic development. Weak job creation, economic stagnation, and the treatment of minority groups are major contributors to internal conflicts within countries. When people feel marginalized and excluded from the economic and political systems, they become more likely to engage in activities that threaten social stability. High levels of unemployment or underemployment can lead to frustration and hopelessness, especially among young people, which can drive them towards extremist ideologies and violent behavior.

Economic stagnation is another factor that can contribute to internal conflicts. When economic growth is slow or non-existent, people become more frustrated with their living conditions and are more likely to take to the streets in protest. Additionally, when governments fail to address issues of economic inequality and corruption, it can fuel popular discontent and erode trust in institutions.

Finally, the treatment of minority groups can also contribute to internal conflicts. When groups feel that they are being discriminated against or oppressed, they may become more militant in their demands for equal treatment. This can lead to violence and instability if their demands are not met.

Inclusive economic development, on the other hand, can help to reduce tensions and promote social stability. By providing opportunities for all members of society to participate in the economy and benefit from economic growth, governments can help to reduce the risk of internal conflicts.

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